The Doggo Mojo mascot hard at work, dressed as a business executive with glasses and a tie, reviewing papers at a desk during golden hour.

State of the Pack: Looking Back at 2025 (And Sniffing Out 2026)

Written by: Mojo the Dog

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Published on

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Time to read 4 min

Mojo reviewing the 2025 Nap Analytics. Productivity is through the roof.

Happy New Year, Pack! 🐾

Is it 2026 already? That went fast.


They say one human year equals seven dog years. That means I accomplished a lot this year. I took approximately 4,000 naps, barked at 300 squirrels (caught zero), and helped my human build this store into something magical.


Since we’re all making resolutions (mine is to catch the squirrel), I wanted to look back at how far Doggo Mojo has come—and give you a sneak peek at what I’m sniffing out for the future.

Watch the magic happen: See how we transform a standard photo into a custom Zodiac masterpiece. ✨

The Glow Up: Finding Our Magic ✨

If you’ve been with us since the beginning, you know we started as a shop for dog lovers. But this year, we became something more.


We realized that our dogs aren't just pets; they are cosmic companions.


That’s why we launched our Celestial Collection. We stopped doing "generic" designs and started using our Magic Tool to turn your pups into glowing Zodiac ConstellationsMystic Portraits, and Modern Sketches.


Seeing your dogs transformed into art has been the highlight of my year. (Well, second highlight. The first was a piece of cheese I found under the couch).

Personalized Dog Zodiac Art Prints fanned out on a rustic wooden desk with coffee and a journal.
Written in the stars. Our Zodiac Collection became a 2025 favorite.

The Impact: We Built a Forest! 🌳

This is the part I’m most proud of.


We made a promise that every single product you buy would plant a tree. And wow, did you guys deliver.


Thanks to your orders during our Green Friday event and throughout the year, we have planted 125 trees with our partners at veritree.


That’s not just a number. That’s habitats restored. That’s cleaner air for our zoomies. That’s a legacy we built together.

Doggo Mojo

Official Impact Certificate (as of Nov 30, 2025). The final December numbers are still being tallied! 🌲


Want to see the real-time count? Check our Live Forest Tracker here.

What’s Coming in 2026? (Spoiler Alert)

My nose knows when something good is cooking. And let me tell you... 2026 is going to be amazing. We are focusing on upgrading your daily rituals, from sunup to sundown.

  • The Morning Patrol (Coming this Winter): We are brewing up something special to fuel those cold morning walks. Whether you need better gear for your coffee or a roast that saves dogs, we are finalizing the details now. Stay tuned! ☕

  • Chasing Rainbows: Keep an eye on your windows. We have a little something coming to catch the light and brighten the room. (Perfect for remembering those who have crossed the rainbow bridge). ✨

  • The Evening Chill (Coming this Spring): We’re trading plastic for something permanent. Think warm wood, heavy crystal, and etched glass. We're designing a "Home Bar" collection to bring the Mojo to your happy hour. 🥃

  • Cozy Vibes (All Winter): And of course, we’re keeping the hoodies and blankets on deck because... well, have you looked outside?

  • Planting Roots (Literally)You know we love leaving a pawprint of kindness. In 2025, we helped plant mangroves across the globe. But for 2026, we’re bringing the mission home.

    Starting this month, every single order will plant a tree right here in the USA. We have selected a project with the Arbor Day Foundation and the Michigan Department of Natural Resources to restore the Jack Pine forests.

    These forests were heavily logged years ago, and replanting them is critical for the Kirtland's Warbler—a bird that relies on young Jack Pines to survive. We are crafting with wood this year (hint, hint), so it’s only right that we give back to the American soil that grows it.

    One Order = One Native Tree planted in Michigan. 🌲🦅

Start the Year Right

If you haven't found your dog's sign yet, now is the perfect time.


Aquarius Season is right around the corner (starts Jan 20th!). Start your year with a little magic and a lot of love.


Thank you for being the best pack in the world.


Wags & New Year Wishes,
Mojo 🐾

🐾 The "Too Long; Didn't Bark" Summary

2025 Recap: We found our cosmic sparkle! The Celestial Collection turned your pups into zodiac masterpieces. ✨

The Impact: We built a forest together. 125 trees were planted thanks to your orders. 🌳

2026 Sneak Peek: My nose detects shiny things coming for Spring (think home bar) and even more cozy vibes. 🕵️‍♂️

Happening Now: Aquarius Season is approaching! Get your visionary pup’s portrait ready before Jan 20th.

🎧 Mojo’s 2026 Vibe Check

They say music soothes the savage beast, but I find it also helps a Good Boy dream big. To ring in 2026 properly, I curated a special mix that captures the exact mood of the season.


It starts with a little Dan Fogelberg for those quiet, nostalgic moments watching the snow fall (and reflecting on all the good sticks we found in 2025), then builds into some cosmic, high-energy anthems to get your tail wagging for the year ahead. It’s the perfect soundtrack for a deep nap by the fire or a brisk walk under the winter stars.


Dog walking down a country road carrying a stick

Mojo the Dog: Chief Taste Tester

Mojo is a lovable pup with an insatiable appetite for adventure and new products. As the official taste tester and quality control expert at Doggo Mojo, he ensures that every item meets the highest canine standards. When he's not busy trying out new toys or sniffing out the latest trends, Mojo enjoys long walks, belly rubs, and the occasional nap.

Sniff This!

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