Our Green Friday Promise: Why We're Planting, Not Discounting
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Time to read 7 min
Mojo, taking a quiet moment to appreciate the 'why' behind our Green Friday promise. This is what we're working to protect.
Woof! Hey pack, Mojo here. I'm so excited, I've got my human to do some work for me! She's here to tell you about a new 'pawsitively' amazing promise we're making for the holidays. Take it away!
A Promise, Not Just a Sale
Hi everyone, Helen here, founder of Doggo Mojo.
Every year, as we get closer to the holidays, I feel a growing sense of... well, chaos. The inbox-stuffing sales, the pressure of "door-busting" deals, and the rush of Black Fridayβit's a lot. And for a brand that's built on the personal connection and joy we share with our dogs, it just never felt... right.
This year, we decided to stop and think about what our values really are. We believe that giving a gift should feel good, not just for the person receiving it, but for all of us. We believe in quality over quantity, and in making a positive impact, no matter how small.
So, we're making a change. We're ditching the chaos of Black Friday and starting a new tradition, one we're calling 'Green Friday.' And I am so excited to tell you what it's all about.
Table of Content
A Promise, Not Just a Sale Our Solution: Swapping Discounts for Impact Why We Partnered with theGoodAPI What Does Planting a Tree Actually Do? The "Black Friday" Mindset vs. The "Green Friday" Mindset Announcing Our First-Ever Green Friday Event Be the First to Know Mojo's Green Friday MailBag Mojo's "Green Friday" Soundtrack Here's the Short Leash The Final Woof Sniff This!
Our 63-second "doggo-good" promise in actionβfeaturing real footage from our partners at veritree and our own backyard.
Our Solution: Swapping Discounts for Impact
Green Friday is our answer to the noise. It's a commitment to making a tangible, positive impact on the planet, instead of just chasing a quick sale.
We're a small business, and that's our superpower. It means we can choose to build our brand around values we truly believe in. For us, that means finding a way to give back that's built into the heart of our company.
That's when we found our amazing partner: theGoodAPI.
Why We Partnered with theGoodAPI
For me, this mission is personal. Iβve worked with and for non-profits for almost my entire life, and I know that when you support a causeβwhether it's by volunteering or donatingβit's a 'win-win.' It just feels good to do good.
I knew from the start that I wanted giving back to be a core part of Doggo Mojo. But I also wanted to do something different. Supporting a local animal rescue is a wonderful cause, but it's also what everyone expects. I wanted to find a way to tie giving back to a deeper, personal passion.
When I was house hunting for my home in the country, my realtor asked me what my number one priority was. A big kitchen? A garage? I said, 'Trees.'
That's when it clicked. My passion is trees. And I wanted to find a partner that let usβthe Doggo Mojo packβgive back to the planet in a real, verifiable way. When I found theGoodAPI, I knew I'd found the perfect fit. They connect us directly with Veritree, a world-class organization that manages and verifies every single tree we plant.
It's a way for us all to tie our love for our dogs to our love for the outdoors.
This is our promise in action. Reforestation partners in Madagascar planting the very mangrove saplings your support helps fund. Photo courtesy of our partners at veritree.
What Does Planting a Tree Actually Do?
It's easy to say 'we plant trees,' but what does that really mean? It's so much more than just putting a seed in the ground.
Partnering with a verified reforestation project means we are, together, helping to:
Restore ecosystems: We're helping to rebuild habitats for wildlife that have been lost to deforestation.
Combat climate change: Trees are nature's best carbon-capture technology, pulling CO2 from the atmosphere.
Support local communities: Many reforestation projects provide fair-wage employment for local villagers, empowering communities.
Improve our air and water: Forests are essential for clean air and filtering groundwater.
When we looked at this impact, the choice was easy. This felt so much more 'Doggo Mojo' than a '50% Off' banner."
The "Black Friday" Mindset vs. The "Green Friday" Mindset
We're all wired to look for a good deal, but this holiday season, we're inviting you to think a little differently.
The "Black Friday" Mindset (π« DON'T)
Focusing on discounts.
The stress of "door-busting" chaos.
Buying "stuff" just because it's on sale.
Supporting mass consumption.
The "Green Friday" Mindset (β Β DO)
Focusing on impact.
The joy of intentional, "feel-good" giving.
Giving a thoughtful gift that gives back.
Supporting reforestation and a small business.
Announcing Our First-Ever Green Friday Event
We are so proud to announce that from Friday, November 28th through Monday, December 1st, we will be holding our first-ever Doggo Mojo Green Friday event.
Here's our promise:
We already plant one tree for every single product you purchase, every single day. But for this special four-day event, we are multiplying our impact.
For every single product you purchase during our Green Friday event, we will plant 5 trees!
This isn't a discount. It's a 'doggo-good' multiplier.
Itβs your chance to turn your one-of-a-kind, personalized gift into a small forest. One gift for your loved one, five trees for the planet. Buy two gifts, and you'll plant ten trees!
It's the ultimate 'win-win,' and itβs the only 'deal' that felt right for our brand.
Be the First to Know
Our Green Friday event is more than a saleβit's a community mission.
This offer is only happening for four days, and the best way to get a reminder is by joining our email list. Sign up, and we'll send you a short, friendly 'woof' the moment our Green Friday event (and the 5x tree multiplier) goes live.
Mojo's Green Friday MailBag
Woof! My human told me you might have some questions about our new pawsome plan. I sniffed out the most common ones and I'm here to answer 'em!
"Wait... so... are you having any sales for Black Friday?"
Mojo says, "Nope! My human and I had a long chat, and we decided we'd rather do something that makes our tails wag and helps the planet. We think planting a whole forest of trees is a way better deal than just knocking a few bucks off. This is our 'doggo-good' promise, and we're sticking to it!"
"How does the '5 trees per product' thing work?"
Mojo says, "It's super easy! My human set it up so every single product you buy plants a tree. But from Nov. 28th to Dec. 1st, that one tree magically becomes five trees!
So, if you get a pawsome mug with your pup's face on it, you plant 5 trees. If you add a cool ornament, you plant another 5 trees. That's 10 trees! For just two gifts! My math is amazing, I know."
"This sounds cool. How do I make sure I don't miss it?"
Mojo says, "I gotcha! The best way is to sign up for our pack (that's what I call our email list). I'll send you a special 'woof' the second Green Friday starts so you can be first in line to start planting. Just scroll back up and put your email in that box!"
Mojo's "Green Friday" Soundtrack
You know I can't write a post without the perfect soundtrack!
This playlist is all about feeling good, doing good, and connecting with the world around us. It's the perfect vibe for changing the world, one tree at a time.
Click the cover art or button to listen while you read, or save it for later!
Here's the Short Leash
This year, we're ditching the chaos of Black Friday for our new tradition: Green Friday!
Instead of a discount, we're focusing on impact. We've partnered with theGoodAPI to help reforest the planet.
Our founder, Helen,, is passionate about this mission (she really,Β really loves trees!).
The Big Event: From Nov. 28th to Dec. 1st, we'll be planting 5 trees for every single product you buy.
The best way to get notified (and join our pack!) is to sign up for our email list.
The Final Woof
The holidays are about connectionβto our families, our friends, and our amazing pups. They're about joy, not stress.
Our 'Green Friday' promise is our way of adding a little more 'doggo-good' to the world. Itβs our commitment to you, our pack, that we'll always value purpose over profit.
When you choose to give a Doggo Mojo gift this year, you're not just giving a one-of-a-kind personalized item. You're giving two gifts in one. A personalized gift may last your lifetime, but the gift of a tree will last several lifetimes.
You're becoming part of a story of positive change, and we're so incredibly grateful to have you with us.
P.S. If you scrolled this far and still haven't joined the pack, what are you waiting for? Sign up to our email list, and we'll send you a bark the second our 5x tree-planting event begins!
All the best,
Helen
Founder, Doggo Mojo
...and wags from Mojo!
Helen Nunley: Founder of Doggo Mojo
Helen is the founder and artist behind Doggo Mojo. As a lifelong dog lover, this post is her heartfelt tribute to the canine and human heroes whose bravery on September 11th will never be forgotten.
